Herald Tribune to be renamed International New York Times

New York - One of the most prestigious names in world journalism is about to change, the International Herald Tribune is to be rebranded as the International New York Times, The New York Times company announced Monday.

Arthur Sulzberger Jr, chairman of the company said the move was a"logical next step to extend our international reach." "The digital revolution has turned The New York Times from being a great American newspaper to becoming one of the world’s best-known news providers," said Mark Thompson, the former BBC chief installed last year as President and chief executive of The New York Times Company in a bid to capitalize on the paper’s global audience. "We want to exploit that opportunity to attract international audiences, digital subscriptions and advertisers." The International Herald Tribune had been co-owned by The New York Times and Washington Post from 1991 to 2003 after which The Times bought out the Washington Post’s stake.

News of the rebranding came just days after the company said it was exploring options to sell its sake in The Boston Globe to focus on its core business.//DPA