EU set to grant geographic indication recognition to hom mali jasmine rice

After a campaign of almost five years, Thailand's Hom Mali Thung Kula Ronghai jasmine rice will soon become the first Southeast Asian product to win Geographical Indication recognition from the European Union.

"After the EU certifies the GI right for Hom Mali Thung Kula Ronghai, it will add value to the product in the EU market and in international markets, so Thai farmers and traders will enjoy higher income," Pajchima Tanasanti, director-general of the Intellectual Property Department, said Monday.

The Nation