San Francisco - Amazon's new Kindle Fire is now the world's second-best selling tablet computer after Apple's iPad, according to a report Friday by research firm IHS.
The 200-dollar tablet was only released last month, and is on course to sell 3.9 million units in its first quarter on the market, giving it almost 14 per cent of the global tablet business, IHS said.
"Nearly two years after Apple Inc. rolled out the iPad, a competitor has finally developed an alternative which looks like it might have enough of Apple's secret sauce to succeed," said Rhoda Alexander, the senior manager for tablet research at IHS.
Amazon still has a long way to go to match Apple, which controls 65.6 per cent of the market, down from 70 per cent in the previous quarter. The company also took a bite out of Samsung's share of the world tablet market, which fell to 4.8 per cent from 7.8 per cent in the third quarter.
Amazon's tablet is much smaller and offers fewer features than the iPad, but has attracted millions of customers since it costs less than half the 500 dollars that buyers must pay with for the cheapest of the Apple tablets. It also offers a richly integrated ecosystem, allowing users to easily access Amazon's massive online store as well as its video, book and music services.//DPA