NEW YORK - Amazon stages a mystery unveiling -- widely expected to be a smartphone -- on Wednesday to delve into a super competitive market dominated by Apple and Samsung.
The company has given a hint as to what is in store and invited a small group of media to the Seattle event to be hosted by Amazon founder and chief executive Jeff Bezos.
The announcement contained an image of what appeared to be the edge of a smartphone -- a device long rumored to be in the works by the Seattle, Washington firm, which is a retailer of a multitude of goods and digital content.
A video shows people apparently dazzled by a device that is not seen.
The Wall Street Journal reported Tuesday that AT&T will be the exclusive operator of the expected Amazon phone.
Analysts see potential for shaking up the market.