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A new wave of metrosexual is here: the spornosexual

London - The British journalist who coined the term metrosexual, Mark Simpson, says a new version of the urban man has emerged, which he calls the spornosexual.

In an essay for the Daily Telegraph newspaper, Simpson writes, "The metrosexual is dead. Long live the spornosexual." Media outlets from New York to Munich have picked up the term, which is a cross between the words sport and porno.

Simpson’s theory is that the rise of selfies, social networks and pornography have led to a generation of young men obsessed with being desired for their bodies. Wardrobe and intellect matter far less to spornosexuals.

Several years ago Simpson originated the idea that alluring advertising campaigns featuring the Italian national soccer team or David Beckham had helped turn homoerotic imagery mainstream.

DPA


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