Fri, 15 Feb 2019 14:04
Magazines hit hardest as Thailand's ad spending drops
Thailand's advertising spending dropped 2.20 per cent year on year in January this year to about Bt7.24 billion, according to Nielsen's media report.
Wed, 13 Feb 2019 01:00
Line sets ambitious target for online TV platform
LINE TV aims to become the online TV platform for all Thais by 2021 and expects to see triple-digit growth in advertising revenue.
Mon, 21 Jan 2019 01:00
Looking for a new bottom line
After #MeToo, lingerie designers are having to explore new ways of advertising their products
Thu, 17 Jan 2019 01:00
Fantasy ads and grim reality
With Thailand’s outrageous per-capita road death toll each year, it is time that car manufacturers did a reality check on their television advertising.
Wed, 16 Jan 2019 01:00
Wooing the Trump kind of tourists
Nigel Pike’s suggestion that TAT stimulate tourism to Thailand by targeting “white, heterosexual, Christian, nuclear families” could largely be brought to fruition by directly making advertising pitches towards just one group: Donald Trump’s “base”.
Wed, 16 Jan 2019 01:00
Ad spending to rise with shift in ways to reach consumers
THAILAND’S total advertising spending in 2019 will see about 4.8 per cent growth over last year.
Mon, 14 Jan 2019 01:00
Adjustment urged as digital TV channels face competition for TV viewers from online players
Bangkok Bank, the creditor of over five digital TV broadcasters, said the bank’s borrowers have remained financially sound and their debts have not turned bad.
Thu, 10 Jan 2019 20:23
Media advertising slumps for 2018
Advertising spending on magazines dropped significantly by 37 per cent year on year in December last year to only Bt108 million, according to Nielsen's media report.
Fri, 11 Jan 2019 01:00
ADVERTISING Spending in December up 0.83% to Bt8.88 bn
Advertising spending in December 2018 reached Bt8.88 billion or up 0.83 per cent from the same month of the previous year , according to a survey by Nielsen.
Wed, 09 Jan 2019 01:00
Stanley Tucci is a fan of Mandarin
American actor, writer, producer and film director Stanley Tucci is the newest celebrity fan to join Mandarin Oriental’s multimillion-dollar global advertising campaign “He’s a Fan/She’s a Fan”.
Fri, 14 Dec 2018 14:37
Ten celebrities face charges over Magic Skin advertising
Only 10 of 46 celebrities who advertised Magic Skin products that were allegedly substandard cosmetic and health supplement products, will face legal actions as the charges against 36 have expired under the statute of limitations.
Thu, 13 Dec 2018 01:00
VGI deepens regional push with tie-up
VGI Global Media, a Thai provider of marketing solutions comprising out-of-home advertising, payment and logistics services, and its subsidiary Master Ad Plc (MACO), yesterday announced a joint venture with Sinar Mas Group, one of the largest conglomerates in Indonesia.
Sat, 08 Dec 2018 01:00
Welcome to the NEW NORMAL
WITH more than 30 years behind him in the advertising industry, Kitti Chambundabongse has experienced many changes in Thailand’s creative scene – not least the dramatic transformation brought about by disruptive technologies.
Mon, 03 Dec 2018 01:00
Luxury brand hit by racism claims in China
Accusations in China that luxury brand Dolce & Gabbana engaged in racism in its most recent advertising campaign provide a salutary lesson about the perils of basing a marketing campaign on mockery of another culture.
Sat, 24 Nov 2018 14:31
Korat man 'thought he could sell marijuana for sale on YouTube'
A man was arrested on Saturday for advertising marijuana for sale on YouTube after he claimed he believed it was now legal to sell cannabis in Thailand.