• Tue, 16 Oct 2018 01:00
    Magazine, newspaper ad revenues take a beating
    TOTAL ADVERTISING expenditure in local media in September dropped 2.39 per cent year on year to Bt8.67 billion, with magazines and newspapers showing the biggest decline in ad spending, according to a survey by Nielsen (Thailand).
  • Wed, 13 Sep 2017 01:00
    Government Savings Bank, Coke and Toyota top spenders in August 
    Government Savings Bank was the top spender on advertising in Thailand last month, outlaying Bt84.17 million, up 199.21 per cent from August 2016, according to a survey by Nielsen (Thailand) Co Ltd yesterday.
  • Sat, 12 Nov 2016 01:00
    Billions cancelled in advert spending after King’s death
    AN ESTIMATED Bt4.6 billion worth of advertising spending was cancelled last month after the death of His Majesty the King on October 13, according to data from Nielsen (Thailand).
  • Wed, 13 Jan 2016 01:00
    Ad spending grows by 3.34%, with digital TV the big winner
    As forecast, advertising expenditure last year grew by 3.34 per cent to Bt122.31 billion from Bt118.36 billion in 2014, according to the latest media survey by Nielsen (Thailand).
  • Tue, 20 Oct 2015 01:00
    Digital ads 'no longer just an add-on feature'
    PUBLISHERS and advertisers will no longer be able to offer digital advertising as simply a complementary provision to traditional media in the near future, says Nielsen (Thailand), whose online-ad-measurement system is up and ready.
  • Wed, 14 Oct 2015 01:00
    Ad spending decreases by 7.6% as brands cut costs
    Advertising spending slumped by 7.6 per cent last month to Bt9.76 billion from Bt10.46 billion in September last year as big brands cut their budgets, according to Nielsen (Thailand).
  • Wed, 16 Sep 2015 01:00
    Revised Nielsen ad data show stagnant growth
    After Nielsen (Thailand) revised its database, advertising spending last month appeared to reflect the real situation in the industry amid the economic slowdown by showing stagnant growth of 0.3 per cent to Bt10.37 billion.
  • Mon, 24 Aug 2015 01:00
    Nielsen pleads for fair treatment from NBTC over rating system
    NIELSEN (THAILAND) is pressing for fair treatment if the broadcasting regulator decides to grant financial support to some digital TV broadcasters and media agencies to establish a new TV audience rating system as its rival.
  • Wed, 19 Aug 2015 01:00
    Data collection adjusted for digital-TV ad spending report
    After facing heavy criticism over its monthly television advertising-expenditure reports on the industry, Nielsen (Thailand) clarified yesterday that its database on ad spending - particularly from digital terrestrial-TV channels - had been adjusted with
  • Mon, 10 Aug 2015 01:00
    MAAT going ahead with new TV ratings system
    THE MEDIA Agency Association of Thailand (MAAT) will continue to set up a national provider of multi-platform television-audience ratings although market leader Channel 7 appears intent on sticking with the incumbent Nielsen (Thailand).
  • Mon, 03 Aug 2015 01:00
    Nielsen ready to measure multi-platform audiences
    NIELSEN (Thailand) is attempting to show its readiness to the industry to measure multi-platform audiences in a bid to retain its clients ahead of the Thai media agency association's endorsement, expected this month, of a new nationwide multi-screen ratin
  • Thu, 16 Jul 2015 01:00
    25% jump in first-half ad spending as leading brands resume promotion
    ADVERTISING spending in the first half surged 25.2 per cent to Bt68.93 billion as big brands resumed promoting their products, according to Nielsen (Thailand).
  • Thu, 18 Jun 2015 01:00
    Nielsen test-runs multi-screen TV audience measurement protocol
    AMID the changes in TV viewing behaviour encouraged by media fragmentation, Nielsen (Thailand) has kicked off a test run of multi-screen audience measurement in a bid to boost data quality and TV ratings stability as well as to retain its reputation in th
  • Mon, 27 Apr 2015 01:00
    Conflicting views on ad spending in first year of digital TV
    Although combined advertising expenditure via digital terrestrial-TV channels reported by Nielsen (Thailand) shows that digital operators brought in around Bt20 billion during the first year of broadcasting, the country's leading advertising agency, Minds
  • Wed, 18 Mar 2015 01:00
    Nielsen in TV ratings business 'for long haul'
    Nielsen (Thailand) insists that it will continue investing on TV audience measurement for the long haul even though the Media Agency Association of Thailand is set to select a new TV rating house.
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