• Tue, 14 May 2019 01:00
    News Feed
    TOTAL AD SPENDING DIPS BY 1.58% IN APRIL
    Economy
  • Mon, 13 May 2019 17:28
    Ad spending shows downward trend in April
    Advertising spending in April this year amounted to Bt8.54 billion, down 1.58 per cent year on year, according to a report by Nielsen on Monday.
    Breaking News
  • Tue, 16 Apr 2019 01:00
    Cinema advertising sees bump
    Thailand’s total advertising spending on local media dropped 1.68 per cent over last year’s figures to Bt9.26 billion in March this year, according to the Nielsen report.
    Corporate
  • Fri, 15 Feb 2019 14:04
    Magazines hit hardest as Thailand's ad spending drops
    Thailand's advertising spending dropped 2.20 per cent year on year in January this year to about Bt7.24 billion, according to Nielsen's media report.
    Breaking News
  • Wed, 16 Jan 2019 01:00
    Ad spending to rise with shift in ways to reach consumers
    THAILAND’S total advertising spending in 2019 will see about 4.8 per cent growth over last year.
    Economy
  • Mon, 14 Jan 2019 01:00
    Adjustment urged as digital TV channels face competition for TV viewers from online players
    Bangkok Bank, the creditor of over five digital TV broadcasters, said the bank’s borrowers have remained financially sound and their debts have not turned bad.
    Economy
  • Thu, 10 Jan 2019 20:23
    Media advertising slumps for 2018
    Advertising spending on magazines dropped significantly by 37 per cent year on year in December last year to only Bt108 million, according to Nielsen's media report.
    Breaking News
  • Fri, 11 Jan 2019 01:00
    ADVERTISING Spending in December up 0.83% to Bt8.88 bn 
    Advertising spending in December 2018 reached Bt8.88 billion or up 0.83 per cent from the same month of the previous year , according to a survey by Nielsen.
    Corporate
  • Mon, 12 Nov 2018 17:55
    October ad spending up 84%: Nielsen
    Advertising spending in October was around Bt9.1 billion, up 84.5 per cent from the same month last year, according to survey results released by Nielsen on Monday.
    Corporate
  • Tue, 16 Oct 2018 01:00
    Magazine, newspaper ad revenues take a beating
    TOTAL ADVERTISING expenditure in local media in September dropped 2.39 per cent year on year to Bt8.67 billion, with magazines and newspapers showing the biggest decline in ad spending, according to a survey by Nielsen (Thailand).
    Economy
  • Tue, 02 Oct 2018 01:00
    Ad spending in media poised to get a boost
    THE MEDIA Agency Association of Thailand (MAAT) has forecast 4-per-cent growth in this year’s total advertising spending with a positive outlook for 2019.
    Economy
  • Tue, 07 Aug 2018 18:22
     Ad spending on digital TV up 13% from a year ago
    Advertising spending on terrestrial digital-TV channels in July came in at Bt5.979 billion, down Bt360 million from the previous month but up Bt692 million year on year.
    Economy
  • Fri, 13 Jul 2018 01:00
    ADVERTISING SPENDING IN JUNE ROSE TO BT9.54 BN
    Advertising spending in June reached a total of Bt9.54 billion, representing an increase of 14.35 per cent from June, 2017, according to a Nielsen’s report yesterday.
    Corporate
  • Thu, 21 Jun 2018 01:00
    Ad spending inches up but print media keeps losing ground
    ADVERTISING spending edged up 2.73 per cent to Bt8.99 billion in May, but print media was hit by sharp declines in its share of the pie, a national survey by Nielsen has found.
    Economy
  • Thu, 12 Apr 2018 18:28
    AD SPENDING DROPS 6.5% IN FIRST QUARTER 
    Advertising spending in March totalled Bt9.49 billion, representing a decline of 6.53 per cent, from the same month last year, according to a Nielsen report yesterday.
    Corporate
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