AIS named the world's strongest telecoms brand Overtakes China Mobile in the latest Brand Finance ranking

Startup_and_IT May 13, 2019

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AIS has been named the strongest telecoms brand in Brand Finance's 2019 rankings of the world's most valuable and strongest telecoms brands. Brand Finance, the leading independent brand valuation and strategy consultancy, calculated overall brand value, financial strength, marketing investment, stakeholder equity, and outstanding business performance along with the development of new businesses. AIS is proud to be the first Thai brand in the world's top-ten strongest telecoms brands and to have overtaken China Mobile, which previously ranked in first place.

Mr. Somchai Lertsutiwong, Chief Executive Officer, AIS, said that throughout its more than 29 years of operations, AIS has remained dedicated to developing the best quality services in order to meet customer needs and create sustainable benefits for all stakeholders. Based on its vision “Digital Life Service Provider”, AIS has consistently been ready to reinforce the potential of the country through digital infrastructure and maintain its leadership with the largest number of users.

AIS is equally very proud to be the only private Thai telecom operation to be ranked by Brand Finance which, as a leading independent brand valuation and strategy consultancy with an aim at bridging the gap between marketing and finance through a process of analysis, testing and measures by experts. Brand Finance has gained recognition and confidence from organizations worldwide for more than 23 years. Brand Finance named AIS as the world’s strongest telecoms brand with a brand strength index (BSI) score of 90.0 out of 100. In addition, AIS also is the only Thai brand in the telecom industry to post an AAA+ rating measured through Brand Strength Analysis. This covers:

  • Reasonable marketing investment budget and sustainable interest to customers
  • Effective management of benefits to stakeholders
  • Capability of management in terms of investment, revenue generation, operating performance, and strong and continued return on investment.

Most importantly, AIS has been successful in diversifying its telecom business from mobile phone to fixed broadband, a new business that has offered lucrative growth prospects over the past few years.

Based on its overall brand value, AIS has become the strongest brand according to Brand Finance's insightful research of the world's 300 most valuable telecoms operator brands. Moreover, AIS beat China Mobile, which placed first last year.

“It is an honor and encourages us to strengthen the organization and prepare for new challenges from digital disruption. We ensure that all of our staff remain dedicated to delivering the best services to customers. Even though we are the leader, we have never ceased to strengthen our capabilities, cultivate new knowledge, invest further and constantly deploy the technologies of tomorrow. In addition to developing products and services to meet the needs of customers, such moves are also beneficial to the industry. The top award is not only for AIS, but demonstrates Thailand's potential to establish a presence on the global stage. It also underlines the capability of the private sector to act as a key driver for the growth of the country's digital economy," Mr. Somchai added.    

AIS finished Q1/2019 with a strong net profit of Baht 7,615 million. 4G customers grew constantly adding up to 63% of 41.5 million total subscribers. Average data usage has increased to 11.4 gigabytes. The gain on postpaid of 353,900 subscribers, the highest in the last 11 quarters, accentuates AIS as No.1 mobile phone service provider with 48% market share. Moreover, AIS Fiber completed its first quarter with 64,500 subscribers added, the highest in the past seven quarters.