Battle of the slogans gets fierce in Bangkok

Published on January 27, 2005

The nation’s political parties have come up with fiercer slogans and more colourful catch-phrases in the run-up to the general election, especially in the hotly contested Bangkok constituencies.

For starters, the Democrat Party has launched a modern initiative called “201 campaign” to help it achieve at least 201 members in the 500-seat House.

The slogan is accompanied by glossy pictures of leading party members such as leader Banyat Bantadtan, deputy leaders Abhisit Vejjajiva and Kalaya Sophonpanij, and Bangkok campaign director Pirapan Salirathavibhaga.

They are pictured with popular Bangkok candidates like Phuthipong Punnakan, Korn Chatikavanij, ML Apimongkol Sonakul and Isara Sunthornwat.

Thai Rak Thai will counter the Democrats’ campaign by promoting its “Healthy Bangkok” and “10 new MRT lines across the capital” projects, said Suranand Vejjajiva, the party’s spokesperson.

Thai Rak Thai changed its earlier campaign slogan of “four years to fix the country and another four years to build the country” because number four was assigned to another party on registration day.

Its campaign now has the slogan “building opportunities”, and features its registration number more prominently to avoid being associated with number four.

The new slogan is supposed to play on the Thai words for “step” and “nine”, which are both pronounced “kao”. “Kao [step] to a stable future…” “Kao [nine] for both constituency and party-list system” is the slogan on many campaign posters.

Chat Thai has decided to go with a less aggressive campaign theme by highlighting deputy leader Chuwit Kamolvisit’s moustache on its election posters, in an apparent attempt to show voters a lighter, more romantic side to his character.

The party’s Bangkok campaign director used the slogan “don’t throw all your heart to one particular party, keep some for Chuwit” to woo up to 150,000 party-list votes.

The Mahachon Party launched its “three against one formula” campaign to encourage voters to consider the possibility of a Mahachon-led government with a coalition of the Democrats and Chat Thai.

Thanyaporn Kunakornpaiboonsiri
The Nation

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