GMM Grammy boost for sports channels
GMM Grammy recently launched a campaign for the release of six sports TV channels under the slogan "Grammy Sport, Anyone Can Watch," hoping to promote world sports among Thai viewers.
Kobkiat Sangwanich, managing director of GMM Sportainment and Development, revealed that the company have already signed a licence agreement for live broadcast of the NFL in the 2011-2012 season on Grammy Sport-ASN channel.Kobkiat said the live coverage will last 17 weeks for the preliminaries from September to December, followed by the playoffs in January and the Final or Super Bowl next February 6. "Aside from NFL, Grammy Sport-ASN channel will also televise the Ultimate Fighting Championship (UFC), auto racing Nascar and NCAA (National Collegiate Athletic Association)," said Kobkiat.The other channels of GMM Grammy expected to get off the ground in October are GMM Sport One (Asia's world sports), GMM Sport-ASN (America's world sports) and GMM-Eurosport (Europe's world sports), while a few more channels will be launched next April, including GMM-Fight Sport (boxing and all martial arts) and GMM-Outdoor Sport (extreme sports for new generations).
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