
Managing director Wanna Witthyasorana said that after receiving good feedback from its Thai customers in the third quarter, the company would soon start distributing JV prod¬ucts in Indochina - starting with Vietnam - and Malaysia.
Modellite has spent Bt10 million on creating brand awareness of JC in Thailand and reduced product size for ease of distribution in 7-Eleven convenience stores.
Its regional expansion will help the company achieve next year's sales target of Bt100 million, Wanna said.