CRG eyes pepper lunch delivery

Marketing manager Patcharichaya Promsook said

the delivery service had been available since the begin

ning of the month at all Pepper Lunch branches, name

ly Central Bang Na, CentralWorld, Chamchuri Square

and MBK shopping centre.

"This is the primary stage before we initiate home-

delivery services in the near future," she said.

Patcharichaya said one of the key benefits of this new

service was that Pepper Lunch restaurants were all

located near office buildings.

"Our new service will increase dining opportunities

for office-going people, who are within a 1-kilometre

radius of our restaurants," she explained.

Pepper Lunch has positioned itself as a restaurant

serving steaks on hot plates heated up to 260-degrees

Celsius, which keep meals hot for as long as 20 min

utes.

"As for home delivery, we want to start the service

in the small scope of nearby office buildings, so we are

able to control the quality of our product," Patcharichaya

said.

She added that the company was also planning to

adjust its menu and include rice bowls as well as bento

sets in order to cope with office delivery or even home

delivery.

CRG is also planning to open two new Pepper Lunch

outlets next year, including one at Siam Square Soi 4.

"We are looking to see if we can launch Pepper Lunch

restaurants in a new compact format that allows eas

ier and more convenient access to individual customers,

particularly in terms of ordering," Patcharichaya said.

The latest dishes being offered at Pepper Lunch include the Eggtra Steak and Grill menu, under which beef, chicken, pork and salmon steaks are served with a fried egg. The dishes start at Bt99 and the promotion will run from November 16 to December 18.