Preuksa Real Estate Enhances Its IT Capabilities with SAP Home Building Solution

Preuksa Real Estate  has deployed the "Home Building Solution" from SAP as part of its initiative to better provide affordable, high-quality housing, and improve on service offering.

Somboon Wasinchutchawal, Chief Financial Officer, Preuksa Real Estate Public Company Limited, said: "Our vision is to become a leader in real estate industry in Thailand and region by providing affordable, high-quality and high-value housing to customers in every segment, along with impressive services. So, we have to be prepared in all aspects such as managing human resources efficiently and offering products and services that respond to changing demands. We have therefore implemented advanced technologies for our construction projects, developed innovative housing and services, and leverages on IT to improve our organization management."

Previously, Preuksa Real Estate sourced for the best enterprise management solution in the market before finally settling for a SAP solution, which it found to be highly reliable. The Company found that the SAP solution properly addressed its business challenges, met all its requirements, and helped enhance its competitiveness.

Preuksa Real Estate decided to additionally invest in SAP's Home Building Solution, Human Capital Management, as well as, SAP BusinessObjects Consolidation to strengthen its capabilities and improve its business operation supporting our business grow continuously both is domestic and international markets.

Patara Yongvanich, Managing Director, SAP (Thailand) said: "We are very excited about this partnership with Preuksa Real Estate. Preuksa Real Estate is among a growing list of global Best-Run Businesses that continue to look to SAP to help them strengthen their operations and take their business to the next level. The deployment of additional SAP solutions including the Home Building Solution, which combines SAP Engineering & Construction and Real Estate Management for enhancing competitiveness; the Human Capital Management solution, which helps boost employees' performance and productivity; and SAP BusinessObjects Consolidation, which helps improve business processes continuously, will help to comprehensively address Preuksa Real Estate's business requirements and market challenges. The deployment is expected to complete within 2010."

By integrating SAP solutions, real estate businesses will be able to:

• Achieve transparency - Get full, accurate visibility into what you own, what you lease, where it is located, how it is being used, and how much it costs.

• Streamline business processes - Reduce transaction costs, increase operational efficiency, and free up capital from your real estate assets - so you can invest in other growing areas of your business.

• Support investment strategies - Facilitate decision making and investment strategies through accurate cost/revenue performance data across all areas of your business.