
The Revolutionary Security Camera Series for Throughout Surveillance is Released Worldwide
Wachiraphan Deeted, Security Product Manager of SANYO (Thailand) said taht SANYO headquarter in Japan has launched 9 new Full HD security cameras worldwide. They incorporate Twin Engine technology and Xacti HD-pro, used in SANYO's consumer video camera, which has been developed for security camera industry "CCTV Full HD Camera" (1080p:1920x1080). The Optimum IP-Pro technology is also incorporated to increase network processing capability in order to enable Full HD video at full frame rate. It is expected that the lineup will be on sale in Thailand in November at approximate price of Baht 17,900-90,000 (subjected to models).
Twin Engine system, incorporated in top-end models, will do image processing and network processing separately to ensure powerful and smooth operation. The Twin Engine drastically reduces heavily-loaded image processing, which is often found in conventional network cameras.
Furthermore, a 40%*4 size reduction over previous SANYO models was achieved. Consequently, the installation becomes more convenient. It expands possible use environments compared to conventional products, and does not spoil the interior ambience.
The new 9 models of SANYO CCTV Full HD camera include:
(1) CS Mount: Lens selection is possible. (VCC-HD2100P, VCC-HD2300P, VCC-HD2500P*)
(2) Vandal-Resistant Dome: Fixed dome-shaped vandal-resistant unit, shockproof, incorporating a high-resolution vari-focal lens. (VDC-HD3100P, VDC-HD3300P, VDC-HD3500P*)
(3) Zoom: High-resolution 10x AF optical zoom lens is incorporated. (VCC-HD4600P*)
(4) PTZ: High-resolution 10x AF optical zoom lens rotates for broad range surveillance. (VCC-HD5400P*, VCC-HD5600P*)
"Being the first to launch full lineup of Full HD and full frame rate products proves that SANYO is the real leader of security camera system"
Wachiraphan added that the reason for SANYO to approach security product category of Full HD market, which has high manufacturing cost compared to requirement of the current analog camera market, is the business positioning as the leader of security products. The second factor is the break-even point from management with Economy of Scope principle, which applies other related category's technology - such as Xacti camera, to reduce product research and development cost. Finally, the Economy of Scale principle, which is to produce a large number for all product lines to reduce cost, provide us advantage in manufacturing cost.
All in all, SANYO overall marketing situation this year seems to have a firm growth rate compared to last year. A 250 million Baht of overall sales is targeted. At the same time, SANYO CCTV Full HD cameras are believed to provoke market requirement as they can fulfill the demand for product quality and price rate when compared to conventional security cameras.