The collaboration aims to help SMEs turn the
Internet into a vital marketing tool that can enhance
their competitiveness at lower marketing cost during
Only 10 per cent of the million SMEs in the country
have set up websites as their online marketing chan¬
And only a thousand of them are already employ¬
ing Google Adwords to promote their business.
"Therefore, we want to push more SMEs to get the
most benefits from Google Adwords," Pornthip
Kongchun, marketing manager for Thailand at Google
Southeast Asia, said yesterday.
With AdWords, the SMEs' advertising pops up next
to search results when people search on Google
using one of the SMEs' keywords.
The beauty of AdWords is SMEs can extend their
market to cover the globe 24 hours a day, seven days
a week at less cost.
Especially, they can advertise to the right target.
"Now you are advertising to an audience that's
already interested in you," Pornthip said.
Google provides SMEs that already have websites
and sign up with AdWords, Bt2,500 in credit to use
Google AdWords free of charge so they can start
online advertising immediately.
Once an Internet user clicks on an SME's adver¬
tisement, that SME's credit will be reduced by a mini¬
After their credit is used up, SMEs will have to pay
Google a certain charge for the cost of using the
To take advantage of the Bt2,000 credit offer,
SMEs have to apply to the project at
www.google.co.th/sme2009 by October 31.
SMEs without a homepage can also apply to this
programme at www.google.co.th/sme2009 to get
help in designing and developing an e-commerce
website as well as related training from Sripatum
The first 400 SMEs registering will get the training
and website for free.
Rutchaneeporn Pookayaporn Phukkamarn, presi¬
dent of Sripatum University, said the university had
budgeted Bt1.4 million for its part in providing free
websites and training to the first SMEs.
"If you're not in the first 400 companies, we will
charge the low cost of only Bt2,500 to Bt3,000 each,"
The Commerce Ministry will provide its list of
SMEs to the project and will approach SMEs across
industries to convince them to join the project.