
THAI was voted third in "The Best Business Class Worldwide" category and second in "The Best Cabin Service Worldwide". It was the third winner in " The Best Airlines Worldwide 2009" category.
Voters said THAI's brand image has continued to strengthen especially in the crucial service area. Voters were impressed with the ever-present Thai ready smile; the strong South East Asian route network; the "quick" meal services, "ready smiles", and "generally attentive" cabin service. One comment was that THAI's in-flight service was " quite elegant and more consistent in its warmth when compared with other Asian carriers"
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The poll lasted for three months, starting from May to July. Approximately 60 percent of the voters were based in Asia, largely in Singapore, Australia, Hong Kong, India, Japan, Malaysia, Thailand, Philippines and the Middle East.