CyberPlanet plans IPO, English partnership

Moreover, the firm is planning to join with a business partner.

CyberPlanet president Chanindej Vanijwongse said the firm had been preparing for the stock listing for several years.

He said about 90 per cent of the company's revenue came from Europe and the United States, with the rest coming from the domestic market. For this reason, CyberPlanet is negotiating to set up a sole distributor in England as a marketing arm to expand its customer base in Europe.

The company has also announced the formation of what it calls Genius Planet Centre tutorial schools for primary-level students in Thailand. The schools will be run by a subsidiary company called Informix Plus.

Managing director Sasivimol Kerdphol said that in a first phase, the centres would offer tutorial courses in English called English Monster, enabling students to learn and study English via edutainment programmes and Nintendo DS as an instructional medium.

Informix Plus expects to launch between 50 and 100 tutorial schools within the next few years and plans to franchise the system after that. 

CyberPlanet is expecting to develop brain training, science and mathematics courses next year and aims to create edutainment programmes for secondary-school students in 2011. 

"I think the education sector offers high potential business," Sasivimol said. "The English programme will help to develop children's learning and thinking and will also analyse their skills."

Chanindej said that CyberPlanet generated about Bt85 million in revenue last year. In the first half of 2009 it made about Bt40 million and is expecting its revenue to reach Bt100 million to Bt120 million by the end of the year.