Acer embraced "Acer Multiple Brands Service" strategy Integrated services for all products

The strategy is applied to all multi brands: Acer, Gateway, eMachines and Acer Smart Handheld.  Meanwhile, Acer aims to increase more service centers for better coverage.

Sophon Panchim, service director, Acer Computer, said Acer Service Center will serve customers who buy products by Acer, Gateway, eMachines, and Acer Smart Handheld brands will be supported by the same Acer Multiple Brands Service strategy which covers product warranty, and service policy.

"We have separated service units and assigned personnel to particularly cater to each brand. No matter what brand you have bought, you could receive services at Acer Service Centers. In addition, we have planned to expand service centers to Pin Klao and Rama 2 area so that our customers can better access to our services."

He added, "Gateway customers have certain characteristics that is focused on product image and design, while Acer brand customer are technology savvy and innovative.  Therefore we add convenience for them with software service, copyright programs, and other programs including product look & feel and certain features.

Acer also prepares a separate team to particularly take care of Acer Smart Handheld's customers. Our service covering operating system and maintenance. The services are in fact not much different from those provided to Notebook computers and PCs since smartphone share similar mobility function and connectivity likes notebook only size that matters. We are confident that Acer Service Center will be able to serve all our product brands offer to the market." 

For the second half of this year, Acer will continue to add more value to our service to ensure our customer satisfaction for every spending.  We are improving our CRM system. A modernized and faster module has been deployed.  An immediate improvement will be speeding up of the spare parts inventory for all brands and to cover nationwide service centers. The system also enables better analysis of customer demand. Acer continues our on-site service for consumer and enterprise on desktop product, and offer additional 7x24 hours service package for enterprise customer, and set up Acer Service on Campus to offer service to those teachers and student for some universities.

At present, Acer has more than15 Acer Service Centers across Thailand. Six centers are located in Bangkok: Rama 3, Pantip Plaza, Zeer Rangsit, IT Mall Fortune, Seacon Square, and Kingkaew (AOC). The remaining nine centers are in Chonburi, Rayong, Nakorn Ratchasima, Khon Kean, Phitsanulok, Chiangmai, Hat Yai, Phuket and Surat Thani.