Publisher to televise its 'valuable' content

The firm's managing director Wongthanong Chainarongsingha said the company's top priority was still the publishing business. Day Poets is a joint venture between Traffic Corner Publishing and Day After Day.

"We provide the content. It is quite disappointing to just use this valuable content in monthly magazines, when it can be reused and recycled," he said. "It is a great idea to diversify into other media outlets, such as television, with the use of our skills."

Last week, Day Poets launched its first TV show, called "The Idol", which will be broadcast every Sunday on the ModerNine channel.

He added that this new venture would contribute between 25 per cent and 30 per cent of the Bt100 billion in total billings earned this year by the firm. Most of the revenue, however, still comes from its publishing house, which has produced between 50 and 60 titles of small books a year. Day Poets also publishes several magazines such as a day, Hamburger, Knock Knock! and the free a day bulletin.

"We believe in inspiration and creativity. We develop content that inspires people to reach their goals and be successful," Wongthanong said.

He added that the firm had studied trends in the local TV industry and realised that such features and documentaries would become more popular in the near future.

"Some of our best-selling books such as 'Ton Mai Tai Lok' ['The Tree Under the World'], which encourages people to preserve nature, can be developed into an interesting TV programme," he said, adding that Day Poets was planning to launch one or two new programmes each year for free-to-air channels. "We are quite new in the TV industry, but our shows will be different from others in terms of picture composition and editing."