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 Wongthanong Chainarongsingha, managing director of the company, said the programme is inspired by two special publications which present the stories of idols from several industries.

 "We have been a content provider and we have accummulated a volume of contents. It's a pity if the contents are used only once in magazines, when they can be re-used for other media. Television is the media that we will first focus on, thanks to the large number of audience," Wongthanong said.

 Presence in the new medium will also raise public attention to the company's publications. At present, its publications generate 75 per cent of total revenue, while its TV business is expected to generate another 20 per cent while the rest will come from events and other special activities.

 "I believe that television programmes have high growth potential. More participants are expected including audience, producers or stations," he said.