United Foods to tap teen market

Director Ajala Suthisamphat yesterday said the company had heavily targeted children and adults but would now focus more on teenagers. The company has already launched new chocolate candy products targeted at teens.

Ajala said there was ample room for its chocolate products to grow 10-20 per cent annually, while aggressive new campaigns promoting Sanghai wafers among teenagers were also in the works.

She said United Foods would launch three new products in the second half of the year.

The company has earmarked 5-10 per cent of its combined revenue for marketing and advertising this year. It has already spent Bt10 million on a major marketing campaign to celebrate 35 years of Sanghai wafers, which is expected to boost sales of all product lines 20 per cent this year.

Wafers account for half United Foods' annual revenue. The company has targeted revenue of Bt1.2 billion this year, up 20 per cent from last year.

The company plans to increase the number of its distribution centres 50 per cent next year, to 30.