Ad spending down 7% in May

By The Nation

Thailand's overall advertising expenditures in May fell by 7.07 per cent on yar to about Bt7.3 billion, according to The Nielsen Company (Thailand).

Television advertising expenditure dropped by 4.9 per cent year on year in May alone to Bt4.3 billion.

Total media expenditure in the first five months dropped 4.07 per cent from the same period last year to Bt34.9 billion, while television ad spending declined 0.35 per cent to about Bt20.7 billion.

Ad spending down 7% in May

Thailand's overall advertising expenditures in May fell by 7.07 per cent on yar to about Bt7.3 billion, according to The Nielsen Company (Thailand).

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