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True announced its leadership in convergence lifestyles by forming a strategic partnership with over 20 leading music labels, in collaboration with TrueMove and TrueMusic  Content to introduce "TrueMusic MP3 Combo," which offers unparalleled benefits and value for customers.  They can now enjoy Thailand's first unlimited downloading of full copyrighted new and hot-hit releases as well as other local and international songs in MP3 format via mobile phones and the Internet at a monthly fee of only Bt29. To apply for this new service  with premium sound quality, virus free content and an interface that makes downloading easy, just call *9339 for TrueMove customers or visit www.truemusic.com/mp3 for True hi-speed Internet customers. Regardless of the channel on which the application is made, downloading is available via both TrueMove mobile phones and the Internet.

Adhiruth Thothaveesansuk  Managing Director, Convergence, True Corporation Plc, said, "The TrueMusic MP3 Combo launch is a major turning point for MP3 music downloading services as it marks Thailand's first full MP3 music on mobile and online downloading.  This service is in accordance with True's convergence lifestyle strategy that is committed to deliver the highest level of value to customers. The innovative initiative represents a major collaboration of True Group's members, TrueMove and TrueMusic while reflecting an important partnership with over 20 of Thailand's leading record labels including RS, Mo-indi, Sony Music, LOVEiS, Bakery Music, Universal Music, Warner Music and True Fantasia plus many more Indie labels, including Banana Record, Believe Records, Black Sheep, Butterfly, Buzz Music, Century Media, Guess Music, KPN Music, Music Bugs, Nano Record, Platinum, Pro Mediamart, Screamlab Records, Spicy Disc, Synkornize and Talala.

TrueMusic MP3 Combo is intended to ensure that the Thai music industry is in harmony with music fans' lifestyles.  It includes over 2,000 Thai and international songs from various labels that are contained in TrueMusic content, giving customers an easier alternative to downloading the unlimited number of full premium MP3 songs. With True's unique convergence technology, TrueMusic MP3 Combo makes it easier and more convenient for True customers to select either mobile or online music downloads."

Piroon Paireepairit, Director, Multimedia Services Content and Marketing, True Corporation Plc, stated, "The non-voice segment continues to grow significantly, with music as the No 1 content. Digital music has been remarkably successful because it is popular among mobile phone subscribers who prefer downloads of ring tones and full songs as well as the well known MP3 online downloads.  The TrueMusic MP3 Combo launched in collaboration with TrueMove and more than 20 leading record labels offers two channels for full MP3 song downloading, both mobile and online.  This service will be a major driver for the expansion of the digital music market, while elevating the copyrighted music business and giving music fans more downloading options. Customers will acquire quality music files, complete music information with a clear album cover picture and song names. The music files can be re-used without any restrictions and more importantly, they are free from viruses that may corrupt your handset or PC. TrueMove and True hi-speed Internet customers can apply for TrueMusic MP3 Combo with a service fee of only Bt29 per month. Application can be made just once on the TrueMove mobile system or True Internet and unlimited downloading is available via two channels - on mobile and online. TrueMove customers have access to unlimited MP3 music downloads from any partner record label as well as other content, such as Truetone downloading.

The TrueMusic MP3 Combo subscription can be easily made via two channels:

1. For TrueMove customers, subscribe for the new service by pressing *9339 on your mobile phone and listen to the application procedures on the IVR system.

2. For True hi-Speed Internet customers, subscription is available at www.truemusic.com/mp3.  Automatic verification of customer data and Internet subscription will apply and the service fee will be included on the hi-speed Internet monthly statement.

TrueMove has extended this privilege to subscribers of other networks, allowing to access online downloads by subscribing for the new service at www.truelife.com   with a monthly service fee of 39 baht with 30-day validity. Service payment is made via TrueMoney cash card only. 

Interested music lovers can obtain more information by contacting the Call Center at Tel 02-900-9000 press 87, True Care, Tel 1331 or www.truemusic.com/mp3.