Phuket Beer to entice more consumers

The beer, brewed in Phuket, has gained the image of a lifestyle product representing the carefree, laid-back nature of life on an exotic island. Made with a unique blend of premium ingredients, Phuket Beer has no additives or preservatives and is produced in small batches to ensure quality and freshness. It is available in 330-millilitre cans or bottles.

Phuket Beer has gained international recognition and is currently sold in Japan, Singapore, Taiwan, Canada, Mexico, US, South Africa, Denmark, Germany, Ireland, the Netherlands, Spain, United Kingdom and Australia.

Within the US, the brew can be found in Arizona, California, Illinois, Indiana, Wisconsin, Florida, Pennsylvania, Alabama, and Virginia and distribution is expected to expand to more than 20 states by early next year.

Thanks to its unique taste, Phuket Beer was the first made-in-Thailand brew to win gold at the Monde Selection Awards in 2006, 2007 and 2008, and later earned the honour of High-Quality Award. Monde Selection is an independent institute founded in 1961 in Brussels, making it the world's oldest and most represented organisation in the field of quality products. Each year, approximately 1,500 products from more than 70 countries are presented to the institute for a quality stamp.

"Marani's strategy has been to consistently find unique brands that can fit within our distribution network, while also offering the opportunity to expand the network in a way that benefits our product portfolio," said Ara Zartarian, chief executive officer for Marani.

"Phuket Beer, like Marani Vodka, is a multiple gold-medal winning product. The premium and ultra-premium segments are growing fastest in the beer, wine and spirits industry. Marani is executing its objective to satisfy this growing demand with unique products."

Marani Brands develops, positions and distributes fine wine and spirit products internationally. Its signature product, Marani Vodka, is a ultra-premium spirit manufactured exclusively in Armenia from late-harvest winter wheat, distilled three times, filtered twenty-five times and then, through a proprietary process, aged in oak barrels lined with honey and skimmed dried milk giving it its unique taste.

Marani Vodka won the gold medal at the prestigious International Spirit Competition in San Francisco, California, in 2004 and 2007 and the coveted Star Diamond Award by the American Academy of Hospitality Sciences in 2008 and 2009.