Adkinson's name change takes effect on June 1

 Operating for 30 years with branches throughout Thailand and a customer base of over 30,000, Adkinson Securities said the new name and logo will demonstrate where the firm is going, and how it aims to continue to lead the industry in Thailand .

 Sadawut Taechaubol, CEO and President of Adkinson Securities, said "While Adkinson is a recognized name, and a strong one we feel that moving the firm in this direction is a strong indicator of our direction, and the firm's plans as a prime member of the Country Group. We feel the new name will take us to even stronger positions in the Thai market".