Samsung Star

Samsung taps into Premium-mass market

Unveiling 'Samsung Star' full-function touch phone With appealing design and less-than-Bt9,000

Elegantly presentable, the new touch phone serves the discerning crowds

With the cool Online Widgets at attractive price of less than Bt9,000

Samsung steps up its touch-phone leadership launching 'Masstige Touch-phone' phenomenon to spur the once exclusive touch-phone experiences to wider consumer groups. Recently, the company unveils the new and affordable 'Samsung Star' touch model complete with basic and multimedia functions in an irresistibly elegant design at a greater value.

Chanvit Khieonavavongsa, category marketing leader - Mobile Phone Business, Thai Samsung Electronics, reveals that "Since the beginning, Samsung's trailblazing touch-phone phenomenon has always been a success thanks to our attentions details, both in technologies and designs, that resulted in a full product line-up to effectively serve all consumer segments and lifestyles. This phenomenon has increased the numbers of touch-phone users in Thailand for 400%, reflecting clearly the trend            that people today always look for new mobile phone that can represent their personalities and lifestyles and that the touch-phones are always the most popular choice among the discerning groups.

This year, Samsung is planning to launch the 'Masstige Touch-phone' strategy to turn a new chapter of touch-phone business in Thailand, beginning with the launch of the latest full-functioned model complete with advanced multimedia connectibility and Online Widget to make using it much more fun. This latest model reiterates the fact that Samsung is the global leader of premium mobile phone with new, cutting edge technologies and innovations.

Samsung is now planning to make a grand nationwide launch of the affordable 'Samsung Star' model that is complete with multimedia functions and irresistibly elegant design. In an ultra thin case of merely 11.9 mm, the phone boasts 3-inch display screen and Samsung's TouchWiz 1.0 touch technology that makes using the phone easy and more enjoyable. The featured Online Widgets also allow a more convenient and unlimited access to the Internet; users can blog or upload their photos on the move or even enjoy their MySpace and Facebook societies on the go. The Widgets are also available for every day's usability including accesses to the weather forecasts, Google search, sports news and new game downloads.

'Samsung Star' also comes with complete multimedia functions including a 3.2-megapixel digital camera fitted with 'Smile Shot' program, QVGA-quality VDO, an MP3 player and FM radio, with Samsung's DNSe high audio technology delivering full-blast sound system. The phone is expandable through external memory up to 8GB, allowing the contents of over 2,000 songs, also in-box packed with 4GB memory. The latest featured gadget of this new model includes 'Gesture Lock' function that unlocks the phone only with the owner's writing or drawing on the touch screen.

 "We are quite confident that the 'Samsung Star' will make a new history for the touch-phone industry in Thailand by spurring the touch-phone experiences into a wider area. We hope that by launching this model, we just reiterate our prominent market leadership. And we fully expect that 'Samsung Star' should bring about an easier access to those wishing to own, for the first time, the highest form of mobile technology once exclusively available through more expensive models of touch-phones," said Chanvit.

 'Samsung Star' will be readily available in the Thai market in May 2009 at all Samsung Shops and representatives nationwide at Bt 8,990. For more information, call Samsung toll-free customer line at T: 1-800-29-3232.