New tactic to boost tourism

The deal includes airfare on AirAsia, a room at Holiday Inn and tickets for international shows organised by BEC-Tero. The campaign is expected to encourage tourism through events such as the South Korean musical "Nanta Kooking" in July, "Mamma Mia" in August and Thailand Open in September.

The package starts at Bt11,240, excluding airport tax and fees, and includes two-night accommodation and two show tickets. If bought locally, the package starts at Bt11,182 under the same conditions.

Tasspon Bijleveld, CEO of Thai AirAsia, said they hoped to attract more local and international passengers. "This is the first time that we are offering a package like this and hope it can draw people," Tassapon added.

AirAsia has already achieved 80 per cent of loading factor, but hopes to get more passengers due to the shows.