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Au Bon Pain wins accolade for low-calorie initiative



Au Bon Pain is named the Number One Fast Casual Concept by Fast Casual Magazine's December edition, responding to the company's initiative in removing artificial trans fats from its products in 2003.

 

 Now all its products have zero grams artificial trans fat.

 In the spring of 2008, Au Bon Pain introduced 14 new Portions menu items that are all 200 calories or less. Ed Frechette, senior vice president of marketing, said "Our new Portions menu items were a big factor in setting us apart from our competitors. Consumers are looking for healthier, low calorie options and our new Portions menu meets that need."



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