Tata Communications Empowers PLAY(P4) to Succeed in the International Mobile Marketplace

PLAY (P4), the first multimedia mobile phone operator in Poland, already has over 2 million customers within the country.

PLAY, an innovative and creative entrant in the mobile space, which has been in operation in the market for 1.5 year, chose to implement Tata Communication´s voice termination product VTS Prime solution in order to manage customer call quality. VTS Prime allows mobile network operators to pass on the burden of ensuring high quality international call completion to a trusted partner. VTS Prime is a one-stop-shop voice termination service that delivers the retail quality needed across the world to be a strong player in this market.

"We chose to work with Tata Communications because of their extensive network backbone and experience, which was well positioned to fully manage and support issues our company was facing as a start up operator," said Piotr Kuriata carrier relations director of PLAY. "Tata Communications has consistently delivered services that allow PLAY to have access to the best quality suppliers and routes in the world. In turn this allows us to guarantee our customers top quality connection and completion, and allows PLAY to focus on our retail business within Poland."

Choosing the right partner to reliably extend a company´s service offerings is critical to its success in such a competitive and complex market. As a market leader in the voice arena, Tata Communications works with more than 1500 service providers including 700 mobile operators worldwide, enabling MNO´s to leverage the company´s global network scale and extensive relationships. Tata Communications Global Network offers connectivity into and around over 200 countries in the world, including many emerging markets such as Central and Eastern Europe.

"Mobile operators need robust voice solutions that provide the highest levels of quality for their subscribers when making and receiving international calls both in their home country as well as when roaming abroad" said Tata communications vice president of Mobile Voice Services, Gaurav Anand. "Tata Communications provides premium and mobile to mobile voice services to PLAY that consistently deliver top quality and optimal customer calling experiences which allow Play to focus on their core business. We look forward to continuing to work with Play and contributing to their growth in the market."