Media of Medias setting a cautious 10% growth target for 2009

The Nation

Television content provider Media of Medias has set a conservative revenue growth target of 10 per cent this year, CEO Charlotte Dhonavanik said.

The company's revenue stood at Bt900 million in 2007 and grew by 10 per cent last year, Charlotte said.

"We have set a conservative target for 2009 as there are many uncertain factors, including new programs to be offered to free-to-air TV channels this year, and our new satellite TV business," Charlotte said.

"However, we still believe there is great potential in the home entertainment industry, including cable TV. Our expansion into the cable TV business is on the right track."

Medium-sized companies such as Media of Medias still have growth potential despite the current economic difficulties and political instability, Charlotte said.

"Executives must be able to constantly adjust their business [to suit the conditions]," she said.

Media of Medias launched its own 24-hour satellite TV station, Media Channel, in October, airing reruns of soap operas from Channel 7. Media Channel is carried by cable TV networks upcountry, and is expected to generate about Bt100 million in sales by the end of this year.

"We plan to launch another entertainment and information channel this year," Charlotte said, adding that Media of Medias also plans to operate as a wholesaler, supplying programs to provincial cable TV operators under a membership system.

Additionally, the company will produce two new programs to be supplied to free-to-air channels in the first quarter of this year.

The company currently provides seven programs to free-to-air channels.

Media of Medias will continue investing this year, Charlotte said, backed by its strong shareholders and healthy cash supply.

The company invested nearly Bt100 million last year in its studio and equipment, she said.