• 
• 

Covered will be strategies for reviving tourism, which has been adversely affected by last year's airport closures and ongoing political tensions.

Weerasak said he would propose urgent strategies for both domestic and international tourism.

"Some measures could be in place within a few months," he said.

He said each province needed to step up marketing activities, albeit ones suitable for coping with the tough situation.

"There will be weekly promotions aimed at encouraging domestic tourism, with a special focus on travel by car, what with lower oil prices," said Weerasak.

The TAT will join with the private sector to introduce reasonably priced specials upcountry.

Tourists from neighbouring countries, whose visa requirements will be waived from 2011, will be a major focus, while emerging and long-haul markets will also be targeted.

India, China and Russia are viewed as potential markets for Thailand, while residents of Hong Kong and Taiwan will be encouraged to come to Thailand for Chinese New Year later this month.

The TAT will seek niche markets in the US and Europe, with the aim of attracting quality tourists.

"The TAT will improve its online media, to attract young travellers," he said.

However, Juthaporn Rerngronasa, deputy governor for marketing communications, said the TAT had also launched the "Better Health Better life" campaign, aimed at tourists over 55.