HP Accelerates Adoption of Color and Facilitates DIY Marketing for SMBs with New HP LaserJet Line-up and One-stop Online Portal

HP unveiled its latest imaging and printing portfolio designed to accelerate color adoption amongst small and medium-sized businesses (SMBs), while providing versatility by offering black and white printing at the same affordable price as HP's monochrome LaserJets. The new offerings comprise two new HP LaserJet printers and one multifunction printer (MFP) series, a versatile flatbed scanner for high-quality digital content capture, and an update to the award-winning HP Universal Print Driver (UPD). The new line-up also features technology innovations in HP ColorSphere toners to provide businesses with significant improvements in gloss and gamut to achieve print-shop quality collateral.

Businesses are increasingly choosing to adopt color in the office to strengthen their branding and marketing with HP's color devices. HP's Color LaserJets have recorded a 768 percent increase in take-up in the last four years.

Customers can also access the new HP Creative Studio, a one-stop online portal to a wide range of affordable, easy-to-use, do-it-yourself (DIY) products and custom services, along with special offers for everything from marketing templates and custom logo design to PC virus protection software. In addition, more environmentally conscious customers can leverage features such as HP Eco Highlights labels and Instant-on Technology to reduce their impact on the environment. 

"Businesses today face increasingly stiff competition and require effective solutions to help differentiate themselves to drive business growth and optimize operational efficiencies," said Thitaphon Boonprasit, marketing development manager - LaserJet, Hewlett-Packard (Thailand). 

"As the trusted market leader, HP understands the concerns that businesses face and has developed a portfolio of offerings, ranging from our LaserJets solutions that deliver cost-effective, vibrant color prints, to multifunction devices that maximize productivity, to online marketing tools that help address these concerns."

Technology innovations to address business priorities Key technology innovations in the new product line-up include:

• Offering black and white printing at the same affordable price as HP's monochrome LaserJets, HP Color LaserJets help businesses manage printing costs while enjoying the flexibility to print in color. The new HP Color LaserJet Dual Pack Black Print Cartridges also help businesses minimize interruptions and enhance productivity with two Original HP Color LaserJet Black Print Cartridges in one box.  In addition, features such as Color Access Control help businesses manage and track color usage for better cost management.

• Customers can improve productivity and efficiency by utilizing new and improved technology features such as stand-alone scan-to-email, automatic two-sided printing and copying(3), large input capability, built-in 10/100 networking and ability to handle a wide variety of paper sizes.

• Newly formulated HP ColorSphere toners helps businesses produce print-shop quality photographs and documents in-house. With a noticeable difference in color intensity and photo quality as well as in text and image sharpness, businesses can cost-effectively produce eye-catching color business communications and marketing collateral in-house that help improve their competitiveness.

• Environmentally conscious businesses can leverage HP Eco Highlights labels and Instant-on Technology to reduce impact on the environment. The clear and simple-to-read HP Eco Highlights labels help businesses understand environmental attributes of a specific product, tool or service. HP's Instant-on Technology, which uses 50 percent less energy than traditional fusing and prints faster from PowerSave mode, allows businesses to conserve energy and increase productivity.

Wide range of resources that help businesses better drive marketing efforts

HP Creative Studio is a comprehensive online resource that provides customers with a convenient, single entry point to a wide range of online solutions from HP, such as Logoworks by HP, as well as web tools and services by partners. With the click of a mouse, users can explore and access a wide range of complimentary as well as affordable and easy-to-use DIY products, along with custom services and special offers to help market and grow their businesses - ranging from small business marketing material templates and custom logo designs, to free images and press release distribution services.

In NovemberÁ the HP Creative Studio  has expanded to include a new set of business marketing services with MarketSplash by HP, a one-stop, web-based shop that provides premium do-it-yourself online templates plus award-winning custom design services with some of the industry's lowest pricing.

Additionally, to immediately assist customers with their DIY marketing, each HP Color LaserJet Printer/MFP comes with a free HP DIY Marketing Starter kit that consists of a comprehensive package of free tools, templates, resources and materials for users to quickly and easily create and print corporate and marketing collaterals such as business cards, letterheads, product brochures and flyers.

Expanded device and document capture portfolio

The new product rollout includes:

• HP Color LaserJet CP2020 Printer series - Catering to micro and small business customers looking to create high-impact yet affordable marketing materials in-house, the HP Color LaserJet CP2020 Printer series offers black and white printing at the same price as on HP's monochrome LaserJets(5), and offers vibrant business color printing with HP ColorSphere toners without compromising speed. Businesses can also enjoy increased productivity with automatic duplexing, large input capabilities, built-in networking and the ability to handle a wide variety of paper sizes.

• HP Color LaserJet CP3520 Printer series - The HP Color LaserJet CP3520 Printer series, including the CP3525, is a portfolio of reliable printers for the general office that offers best-in-class, eye-catching color business communications and marketing collateral to meet the needs of businesses with its ease of use and high performance. The HP Color LaserJet CP3525 MFP also comes with the clear and simple-to-read HP Eco Highlights label, which helps customers understand the environmental attributes of the product. This series offers monochrome printing for the same cost per page as in-class monochrome laser printers.

• HP Color LaserJet CM2320 MFP series - Producing professional-quality marketing materials and business documents at fast speeds, the HP Color LaserJet CM2320 MFP series helps businesses save time and money. This versatile four-in-one device is designed to deliver print-shop quality marketing materials in-house and offers black and white printing at the same affordable price as on HP's monochrome LaserJets. Leveraging free HP marketing tools, the HP Color LaserJet CM2320 MFP series with HP ColorSphere toners offers customers an affordable and flexible way to customize brochures, flyers, newsletters and more. The first HP MFP laser in its class to offer stand-alone scan-to-email, businesses can enjoy enhanced productivity with the HP Color LaserJet CM2320 MFP.

• In addition, HP expanded its document capture portfolio by introducing the HP Scanjet N6310 Document Flatbed Scanner. This versatile device can capture a variety of documents - including legal-size documents, business cards, photos and transparencies - at simplex speeds of up to 15 pages per minute (ppm). This easy-to-use scanner is ideal for businesses that need to digitize several types of office documents, including transparent media. The HP Scanjet N6310 also features powerful and intuitive software, effortlessly creating high-quality digitized files for archiving or sharing directly via email, and offers a simple task-based interface with dedicated one-touch scan and copy buttons to increase productivity.

• HP Universal Print Driver 4.7 - Updates to the award-winning HP Universal Print Driver (UPD) empower end users to resolve issues themselves by providing real-time print job and device information. New features include the ability to choose between automatic or manual print queue configuration, allowing for pre-configuration and installation of a queue prior to physically connecting the device to the network. Businesses also benefit from a single, intelligent, feature-rich driver replacing many individual drivers, thereby making it easy to connect to HP LaserJet printing devices without downloading separate, product-specific drivers.