LG launches LG-KP500

LG-KP500, the smartest interactive mobile phone

LG Electronics astonishes Thai mobile phone industry at the end of this year with its launch of LG-KP500, a new touch screen mobile phone with perfect interactive applications. It reveals its marketing plans to win the heart of Thai consumers with a budget of over Bt100 million to be spent on winning the market share of touch screen mobile phone at the end of 2008.

Hyun Woo (Howard) Lee, managing director of LG Electronics (Thailand), revealed the success of LG in touch screen mobile phone market. In 2008, the company began to introduce a touch screen mobile phone to the market. Up to now, a total of 5 models have been launched. Especially, Secret and Viewty models satisfactorily set trend of touch-screen and affirmed LG's role as a mobile phone technology leader in Thailand. To reaffirm its leadership in innovative mobile phones, the company creates another phenomenon with the launch of LG-KP500, the latest model of interactive, full touch-screen mobile phone of its kind.

At present, the prices of touch-screen mobile phones are in premium range, or Bt13,000 up. The company wants to offer Thai consumers more chances to experience an interactive touch-screen mobile phone. Therefore, it launched LG-KP500 to surprise them during the last quarter of this year at the price of only Bt9,900. This is to respond to their demand for cutting-edge technology and user-friendliness. This touch screen phone is special for its integration of sophisticated technology. However, the consumers can use it easily. By touching its 3" screen with one sliding, dragging or tapping, its Active Flash UI will arrange the icons on the screen quickly. All of the icons will fall back into place when the mobile phone is shaken. Moreover, the numbers are arranged in vertical and the keyboard will appear when the mobile phone is in horizontal, allowing its users to type a message with the keyboard accurately. Furthermore, they can use an embedded stylus pen to write a memo or edit a photo. LG-KP500 is well equipped the smart handwriting recognition functions. It also responds to the demand of gamers with Auto Rotating Display. It comes with MP3 connected to Window Media Player and a digital camera with a resolution of 3 million pixels under a sleek design. LG-KP500 is available in two colors: Black and Vandyke Brown.

The company invests a budget of over Bt100 million to prepare activities for consumers to have fun with and experience the features of LG-KP500 under the campaign of "Free Touch" at the end of this year. In addition, throughout this year, the company has adjusted the image of the window of its Mobile Shop and cooperated with its local dealers to make LG mobile phone get wider access to the customers. The most important of all is its inviting a famous artist like Tor+, Saksit Vejsupaporn, to be the presenter of LG-KP500. All of these marketing plans will make LG mobile phone successful and become the trend setter and champion of the year in Thai mobile phone market.