Autodesk Launches Latest Media and Entertainment Solutions for Thailand

Chatcharn Sutthipisal, country manager, Autodesk Thailand

Autodesk showcased the most recent releases of its 3D solutions and compositing applications, including the latest versions of the recently acquired Autodesk ImageModeler and Autodesk Stitcher software. Noteworthy also was the announcement of Autodesk Maya 2009 3D animation and visual effects software, in celebration of the popular software¡¦s 10-year anniversary.

¡§Recent advances in computing technology are enabling greater levels of interaction, simulation and immersion in 3D environments,¡¨ said Chatcharn Sutthipisal, country manager, Autodesk Thailand. ¡§The creative processes for film, games and television are increasingly ¡¥virtualized¡¦ and digital entertainment creation has become highly technical. At today¡¦s Autodesk M&E launch, we and our partners demonstrated how Autodesk is driving the change from highly technical to more creative processes, which will allow artists to freely experiment and better express their ideas in the digital world.¡¨

Autodesk continues to observe significant growth drivers for its business in the media and entertainment industry from three specific areas: a focus on increasing production efficiency through end-to-end creative solutions rather than piecemeal software packages, the potential in the mid-range television and games middleware (or games authoring) markets, and the opportunities to embed visualization technology into the traditional CAD design process, creating synergies between the M&E industry and others such as manufacturing or architecture to increasingly employ powerful design visualization technology that has its origins in film and game design. As a recognized leader in high value digital content creation solutions, Autodesk is pre-eminent in domains such as 3D graphics, visual effects, visualization and 3D asset creation, with the best breadth and depth of offerings in the M&E industry to leverage on these growth drivers.

Autodesk has received industry awards from such esteemed institutions as the US national Television Academy Awards, the Scientific and Technical Academy Award and the Game Developer Frontline Hall of Fame Award.

The Latest Products for Media and Entertainment

Consistent product innovation makes sure that Autodesk customers are working with the most leading-edge technology, helping them to stay ahead of the competition. Products that are available for attendees at today¡¦s launch to discover, peruse and test-drive are Autodesk¡¦s latest solutions for the games, film, television and design visualization industries, including:

„h Autodesk 3ds Max and Autodesk 3ds Max Design modeling, animation and rendering software

„h Autodesk ImageModeler image-based modeling and photogrammetry software

„h Autodesk Maya modeling, animation and rendering software

„h Autodesk MotionBuilder 3D character animation software

„h Autodesk Mudbox digital sculpting software

„h Autodesk Stitcher software for the creation of panoramas

„h Autodesk Toxik interactive, collaborative compositing software