GE to push 'ecomagination' products

Pornlert Lattanan, president and national executive of GE in Thailand and Laos, said yesterday that demand is rising for products and services that can cut energy and water expenses as well as pollution emissions or convert organic industrial waste into renewable resources.

The US parent is well known for what it calls its "ecomagination" trademark for such products and services.

GE's Jenbacher gas engines, gas-fuelled reciprocating engines and wastewater treatment equipment are the main products used in local industries such as palm, textile, sugar and petrochemical, he said.

GE Thailand is interested in introducing cleaner coal technology here, as many customers have talked with the company about the technology to use in their plants.

"We will proactively give information about cleaner coal technology to clients. The green technology is essential for the development of Thailand," he said.

GE Thailand this year would face flat revenues, compared to the 20-per-cent average annual growth in previous years, following the global financial crisis and the country's political turmoil, he said.

Next year was expected to produce revenue growth of 18 per cent.

Thailand is GE's largest market in Southeast Asia with about 35 per cent of its total revenues in the region.

GE's consolidated global revenue has increased, thanks to high demand for its ecomagination products and services. GE forecast US$17 billion (Bt605 billion) in revenue from the business this year.

GE has revised its ecomagination revenue target for 2010 up to $25 billion from the earlier forecast of $20 billion.