Accor bullish on Novotel outlook in Asia Pacific

 With 86 hotels in the region, the Novotel network will open 19 more in the coming two years, including those in Bangkok and Phuket.

 Michael Issenberg, chairman and chief operating officer of Accor Asia Pacific, commented "Novotel with its expansive network in key locations and a reputation as a leading 4-star hotel brand, places Novotel in Asia Pacific firmly at the centre of the global expansion strategy for the brand. Much of the Novotel's success in the region can be attributed to the brand offering investors and developers a product that is accessible, efficient, capably distributed and a well recognised."