
Former tourism minister, Joop Ave is a leading art collector from Indonesia.
Manote Tripathi THE NATION
Singapore
If the wealth of Indonesia's cultural life
is known the world over now, then most
of the credit should go to one man, Joop
Ave - former culture and tourism minister
in the Suharto administration.
During his time in office, Ave was
struck by a passing remark: "How can
you expect to build tourism in your
country when there's nothing on the
bookshelves on Indonesia?" He checked
out the bookshops and found his critic
was right. The discovery prodded his
determination to fire up Indonesia's
tourism industry, using its culture as
fuel.
"I took it upon myself to do something
for Indonesia - it was a personal
challenge. I teamed up with experts from
overseas to publish books on aspects of
Indonesia's tourism and the country's
cultural life," he said.
Ave founded BAB Publishing, which
has published about 100 titles on
Indonesia's arts and culture in the past
10 years . His latest coffee-table book,
"Indonesia's Arts and Crafts", was
launched recently at a function held at
the Indonesian Embassy in Singapore,
which also included a fashion show.
The event attracted a huge turnout
from Indonesian designers and
luminaries of its creative industries. One
of the objectives of his publishing |
venture is to offset the dominance of
books on the Indonesian market written
by foreigners.
"This book is the culmination of my
whole life of studying and collecting
Indonesia's arts and crafts. It's a
repository of the riches of our
country," he explained.
"On a diplomatic assignment to New
York City many years ago, I used batik
for the first time to represent my country.
It's now a symbol of Indonesia that's
recognised all over the world, but it was
part of an interest in arts and crafts I've
had my whole life. My house is like a
gallery of handicrafts."
Ave recalled his seven-year political
career in the administration of
Indonesia's first president, Sukarno,
himself a great art lover. It was a life of
constant travelling that heightened his
interest in the arts and crafts of his
homeland and spurred him to help found
the National Craft Council of Indonesia.
Ave wants readers to share his
appreciation of the creative genius of
Indonesians as expressed through the
wide range of traditional handicrafts and
other designs depicted in his book.
Indonesian craftworkers and artisans
are blessed with the creative ingenuity
born of humble backgrounds, he said.
He recalls visiting a village in
Lombok and being amazed by
the textile-weaving prowess of the
ocal women, who were themselves
shabbily dressed.
"I was sitting beside this woman who
was weaving a piece of cloth. That
woman may have been poor in the
material sense but God had given her
the innate skill to make such a
wonderful piece. It was really
of museum quality. It could
have gone on display in the Louvre,
or any museum in London or New York.
The creativity of the Asian mind can
leave you awestruck.
"The beauty of the tradition is that
these artisans are not rich or even
literate people. But they can pass
on their skills from one generation
to the next. In the West, you have
to go through formal training
to acquire these skills," he said.
Ave found a similar subtlety in Thai
craftsmanship on his recent trip to
Chatuchak weekend market. It didn't
stop him joking with the sellers, though.
"Whenever I'm there, I ask,
'Handicrafts? You mean they are hand-
made, not foot-made - that's why you
call them handicrafts?'" he said.
The islands that comprise modern
Indonesia are endowed with a wide
variety of craft traditions, ranging
from the celebrated batiks of Java
and Sumatra to the precious metal
wares of the Malays and Makasarese,
and the resplendent carvings of Bali.
The author writes that with some
noteworthy exceptions, such
as Balinese architects and sculptors,
craftsmen were traditionally commoners
in the court-based societies. However,
despite their lowly status, they were
esteemed for their expertise - even
feared in some cases. Makers of kris |
daggers, for example, were deemed
extremely powerful.
"Indonesia is unbelievably rich. God
has placed us under the equator, spread
out on 17,000 islands. In the morning,
we are farmers, but in the evening we
turn into musicians, and the women into
the most delicate dancers. For whom?
For ourselves. These traditions are part
of our lives.
"However, it's only recently that we
have realised that our culture has value
for, say, tourism," he said.
He believes that the arts and crafts
represent the identity of a country. So
proud is he of batik, that he's written an
entire book on the subject.
While reluctant to claim its origins as
Indonesian, Ave is confident that
nowhere else in the world is batik
created, produced and used to such an extent.
"It's already become an icon. Thai
silk, another beautiful thing, is one of
your icons. But we shouldn't say it's
mine, not yours. We are all the same, just
human beings.
"Once, I was invited to a conference
where I sat next to a female Thai
ambassador. I asked, 'excellency,
I'm dying to know how you entertain
people in the embassy. What
chinaware do you use?' When she
mentioned a very famous
German brand, I was shocked.
But it's not Thai - why don't you use
benjarong?', I asked. 'Too
expensive,' came her reply. I pointed
out that representing the country was
vital, nothing short of nation-building,
and that was worth the expense.
"By the way, I have a whole set of
benjarong," he quipped.
When asked what represents the
spirit of Indonesia, Ave gives an
enthusiastic reply.
"It's the people. I think Indonesian
people are not easy to understand and
easily misunderstood. We are very
deep. The moment people think they
can play with us, they find they are
wrong.
"There's something like rubber in
the spirit of Indonesians. You throw
them on the ground, and they bounce back."