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To emphasise its image of being a leading homesolutions provider among end users, Siam Cement Group (SCG) plans to demonstrate all ranges of its building materials in one booth under the theme of "The Home Solution" during Baan lae Suan Fair 2008, which will be held at Challenger Impact Muang Thong Thani from tomorrow until November 2.

It will be the first time that SCG will be gathering its vast array of innovative products in one show.

"Our future trend will shift to sell¬ing the solution system, including product development and full serv¬ice, because we want to serve our cus¬tomers' different demands," Siam FibreCement's marketing division manager Thongchai Sopon said.

He said it used the same theme as its booth in the Architect '08 exhibi¬tion in April but the difference would be a simpler demonstration of each product's quality to penetrate the retail market.

"As a result of the political chaos and the economic slowdown, prop¬erty projects have been suspended. Hence, we are focusing more on the retail market with our innovative and highvalued products," Pittaya Jantawichayasuit, sales and market¬ing division of Siam CPAC Block, said.

In addition, the company's high¬light products will also respond to the current demands for environmentfriendly and energysaving products.

Thongchai said it would present a flexible system of 'Smart Wood' and 'Smart Board' products under the Elephant brand, which are also envi¬ronmentfriendly because asbestos is not used in the manufacturing process.

SCG will also show its ceiling and wall solutions, which will be launched next year. "Our wall system will help decrease heat by 210 times compared to normal cement wall, while our ceil¬ing system will make the house cool¬er by 67 degrees Celsius," he said.

Roof Innovation, another high¬light, turns the complicated double lap system with single lap system that is appropriate for the tropical zone and is easy to install.

In the similar direction of product development, Siam Fiberglass is to demonstrate two innovative products as the highlights in this fair. They are the latest innovative thermal insula¬tion Stay Cool Green3 and an acoustic insulation Cylence.

The insulation installation helps decrease the heat flow in the house, keeping it cool. "This technology will help reduce electricity usage by 47 per cent and temperature will decrease about 37 degree Celsius," marketing manager Salin Kuntanarumitkul said.

It has also developed an acoustic insulation, which can absorb 67 per cent of sound, ideal for home theatre or karaoke room.

To please endusers who are look¬ing for garden decoration, CPAC Design has developed Garden Set to attract a DoItforYourself (DIY) tar¬get group.

In this fair, Pittaya said, CPAC will also introduce two latest products comprising finished concrete Castle Smooth and floor block CoolPlus, which will be on market in the com¬ing year.

CoolPlus is Thailand's newest block innovation," he said. "It helps reduce heat accumulation and offers 15 degrees Celsius lower temperature than normal concrete blocks."