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Samsung italicizes its innovation leadership in the mobile phone industry by parading over 20 new models to "Thailand Mobile Expo 2008," the country's most influential mobile phone trade show. The emphasis on Samsung's innovation leadership is accentuated in all areas of technology, featuring 'Camera Phone Innovation,' 'Touch Phone Innovation,' and 'Style Phone Innovation'. The Thailand Mobile Expo 2008 is expected to attract hundreds of thousand visitors which will push forward Samsung's target sales at over Bt.15 million only from the event. 

Manatase Annawat, business group leader, Corporate Marketing of Thai Samsung Electronics, reveals that "Throughout this year, Samsung has continuously been rolling out active marketing campaigns in order to capture the hearts of all Thai consumers and fit perfectly into all lifestyles following the company's strategy to become "A Mobile Phone for Every Lifestyle" and has set out 6 clear-cut categorized products based on different consumer lifestyles. We continue offering new mobile phones that answer to all needs of each lifestyle by retaining the impressions with our technological and innovative strengths, on which we will continue to improve as the key to fulfill people's needs, both in terms of practical and advanced functions, seen in examples such as high megapixel digital camera and cutting-edge touch screen technology. With this, Samsung is confident that we are the true innovation leader of mobile phone industry."

At this year's Thailand Mobile Expo, Samsung is highlighting its leadership in ground-breaking camera phone innovation with an introduction of 'Samsung INNOV8' - the new almighty mobile phone with high-resolution 8 mega pixel camera that comes with all functions of a professional camera. Using the latest in imaging applications such as 9X digital zoom, smile shot, blink shot, panorama shot, auto focus, and personal photo retouch, the camera displays images on a wide 2.8" LCD screen and runs on the latest Symbian OS V9.3 with built-in GPS/A-GPS navigation system. The phone is encased in the body made of Duralumin, the same material used for aerospace engineering. Most importantly, visitors to Thailand Mobile Expo can view quality print-outs of picture taken by this ultimate camera phone.

To extend Samsung's strong leadership in touch-screen phone innovation, Samsung showcases "Samsung i900 (OMNIA)" and "Samsung F480," two hot models that cater to all needs of consumers with modern lifestyle. Enhanced by Samsung's very own touch-screen technology "Touch Wiz UI," the phones allow users to customize and personalize objects on their home screens to suit their personal preference. Samsung also offers special deals to thank all the touch-phone fans with the first 500 purchases of "Samsung OMNIA" at the Thailand Mobile Expo 2008, get free mobile phone pouch or TV Out cable with Thai Handbook CD and scratch-proof film, all to the value of Bt.1,000. For the first 400 customers of "Samsung F480"phone, receive free Samsung Bluetooth WEP301 immediately. 

For those who have basic lifestyle with a need for pragmatic mobile phones, Samsung is offering an innovative product that comes with distinctive design (Style / Essential Phone Innovation) - "Samsung L700" an echo of attractive design leadership with metallic stainless steel body, a more elegant and robust than the usual aluminum material. The phone has distinguished style and all-inclusive functions, a far more advanced than other competitive models. Samsung L700 is also equipped with a 2-megapixel digital camera with flash and various picture modes, FM radio, 3G network supports, and 8GB external memory storage at an unbelievable price of Bt.5,690.

"With our impressive technology leadership for mobile phones that we are showcasing in Thailand Mobile Expo 2008, we expect a total sale of Bt.15 million. Also, we are confident that the sales within the Expo will contribute to Samsung's anticipated 20% market share and enable the company to achieve sales target of 2 million handsets by the year end," Manatase concludes.