
Joyce said "Bruce has innovatively led Jetstar's international growth, including development of a pan Asian brand and the very successful launch and ongoing expansion of our operations in Thailand."
Jetstar's entry on the Australia-Thailand route in November 2006 has significantly grown inbound visitation by Australians to Thailand to support the Thai tourism industry.
Since November 2006, Jetstar has flown directly between Australia and Thailand 6 times weekly including Melbourne-Bangkok (3 times weekly) and Sydney-Phuket (3 times weekly) with its fleet of two class Airbus A330-200s.
Jetstar also serves the Thai market with a growing number of weekly intra Asia services including Bangkok-Singapore, Bangkok to Jakarta (via Singapore)and future Bangkok-Ho Chi Minh City* services.
Jetstar operates all its international services to Thailand into the major airports of Suvarnabhumi International in Bangkok and Phuket International Airport.
"I am delighted by the opportunity of becoming Jetstar's new CEO and further building on our already very successful and sustainable expansion in Thailand and throughout Asia, ' stated Buchanan. "We are confident that our long haul growth strategies and passenger friendly 'Choice' business models will continue to attract wide consumer interest and industry acclaim."
Prior to joining Jetstar, Bruce worked for The Boston Consulting Group for 5 years where he was a member of the Travel and Tourism practice area. Bruce has worked for various airlines within Australia, Asia and United States in a wide range of areas including sales, distribution, pricing, marketing, airline loyalty programs, finance and business strategy.
Buchanan has a Civil Engineering Degree from The University of New South Wales (Australia) and a Master of Business Administration from The Australian Graduate School of Management (Australia) and the Anderson School at UCLA (United States of America).