TIG Safety eyes big revenue rise by 2010

Panrada Thurgar, head of TIG Safety, said the target is in line with the rising demand for safety products. Sales last year were Bt300 million.

TIG Safety sells products and services. Its three main revenue contributors are safety equipment such as head-protection gear, safety systems such as gas-detector tools, and technical services.

Safety equipment contributes 60 per cent of sales revenue, with safety systems and technical services at 20 per cent each.

Panrada added that the unit would adjust the revenue contribution proportion of the three revenue generators, aiming to boost the contribution from safety systems and technical services to 30 per cent each next year.

The unit accounts for 10 per cent Thai Industrial Gases' (TIG) total revenue. Its main customers are in petrochemicals, oil and gases and the automotive industry.

Pipetpop Rassamekiarttisak, marketing manager of the group, said TIG would launch five marketing strategies next year, including a greater focus on public relations, developing new products and improving technical services.

The unit set aside a marketing budget of Bt10 million this year, up from Bt3 million last year.

He said that despite the economic slowdown, the industry sector still gave priority to promoting safety in working environments. The safety-product market has grown by 30 to 40 per cent on average each year and now has a value of Bt11 billion.

TIG Safety also exports equipment to neighbouring countries such as Vietnam, Burma and India, besides local distribution.

TIG is a subsidiary of Germany's Linde group, a manufacturer of safety products for industrial use.