Vaseline seeks the most radiant face

By The Nation
Published on September 19, 2008

Vaseline, Unilever's leading brand in the bodylotion market, is spending more than Bt100 million to penetrate the skinwhitening market by its "Radiant Skin that Begins in Just Two Weeks" campaign. The product being marketed is the new Vaseline Healthy White Skin Lightening Lotion.

The campaign challenges women to show off their glowing skin by posting their photos on www.vaseline14days.com or leaving them at activation booths in department stores and supermarkets. The winner will be used in advertising and will win travel and spa packages worth more than Bt330,000.

Unilever is the leader in the bodylotion market with a share of 45 per cent. - The Nation

Seacon modernises

Homebuilding firm Seacon is investing Bt2.5 million to renovate its seven branches nationwide and target customers aged between 30 and 40.

General manager Supitcha Chaipipat said the renovation would reflect the Modern Bangkok style and offer units from Bt3.16 million to Bt5.13 million. - The Nation

Thainox wants ideas

Prayudh Mahagitsiri, chairman and CEO of Thainox Stainless, said the company would hold the 12th Thainox Metallurgy Awards this year, aimed at encouraging Thai students and researchers to bring new ideas into the field of metallurgy.

Research results will be presented by participants in the final round of the fifth Thailand Materials Science and Technology Conference today from 10am to 4pm at the Miracle Grand Hotel. - The Nation

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Vaseline seeks the most radiant face

Vaseline, Unilever's leading brand in the bodylotion market, is spending more than Bt100 million to penetrate the skinwhitening market by its "Radiant Skin that Begins in Just Two Weeks" campaign. The product being marketed is the new Vaseline Healthy White Skin Lightening Lotion.

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