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BANGKOK - Cisco is planning to focus its efforts in Thailand in its financial year 2009 (August 2007 to July 2008) to bring the Connected Life message to a wider audience in Thailand.

Globally, the company recently reported FY08 revenues of US$39.5 billion, an increase of 13 per cent year-on-year. Cisco Thailand's sales bookings grew over 20 per cent from the previous financial year driven by growth in advanced technology areas such as Unified Communications, Data Center, Mobility and Security.

"Last year, introduced the Human Network marketing campaign to highlight the increasing influence of Web 2.0 and social networking technologies in connecting people and communities together around the world. Cisco's role in delivering the Connected Life extends to many levels and affects every individual and organisation. This year, we are going to widen this message so that more Thais can understand better how to leverage the network as a platform to transform the way we work, live, play and learn," said Tatchapol Poshyanonoda, managing director for Cisco Thailand.

Cisco will focus on four key technology areas in FY09: Collaboration, Video, Virtualisation and Security. Cisco will also be exploring opportunities to share its thought leadership in the areas of Globalization, Environmental Sustainability and New Business Models.

"The way we work has changed. Organizations today are faced with the challenge of how to combine the reach, speed and flexibility of Web 2.0 tools without compromising the security, reliability and policy of their networks. New business models are required and we must learn to generate economic growth while respecting the environment. The Cisco network provides the platform that allows users to collaborate quickly, safely, and effectively across devices, operating systems, wired and wireless networks, and business applications," said Tatchapol.