U Best Group expects tourism to rebound

By Suchat Sritama
The Nation
Published on September 10, 2008

The U Best Group, a hotelmanagement and travelreservation conglomerate, is looking to manage independent hotels and resorts at major tourist destinations.

The group has targeted annual revenue of Bt10 million.

Managing director Supamas Bumrungpanich said she expected gradual longterm growth in the local tourism industry, with many new hotels and resorts scheduled to open in the coming years.

The number of international arrivals, for both tourism and business events, is also expected to rise again once the present political turmoil ends.

"We're not concerned about the political turmoil at this time. We're actually expanding," said Supamas.

To tap this growth, the group has set up four subsidiaries: hotel management firm U Brand Hotel and Resort, event organiser U Event, hotel developer U Success and travel agency U Travel.

This year, the group has focused on developing and man¬aging new hotels, with management contracts already signed with Sawasdee Village Phuket and Chiang Mai's Siripanna Village Hotel. It is negotiating with two other properties for their management.

"The group plans to manage hotels at key tourist destinations," Supamas said.

She said U Travel was planning to launch a website offering tour packages and hotel rooms.

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U Best Group expects tourism to rebound

The U Best Group, a hotelmanagement and travelreservation conglomerate, is looking to manage independent hotels and resorts at major tourist destinations.

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