Shopping site scores success

Four years after the launch of Weloveshopping.com, True Corporation is basking in the success of its e-commerce website, garnering orders worth Bt1.44 billion each year.

SME access solution and application development assistant director Monsinee Nakapanant quoted True as saying that Weloveshopping.com is now a large e-commerce community with a big number of daily transactions.

Currently, the website has 120,000 merchant members. The number is expected to double by the end of the year.

"About 100,000 visitors access our website every day. This has increased from just 40,000 visitors last November. The number of visitors has been rising dramatically. Out of the total, about 84,000 of daily visitors are new joinees. Most of them are women," Monsinee said.

Out of the 24 categories at Weloveshoppoing.com, the most popular are clothes, fashion accessories and cosmetics.

The company expects revenues of Bt600 million this year. Its revenues come from online shop rentals, banner fees and transaction fees, which is 4.28 per cent of the transaction value.

"This website generates about 8,000 orders or transactions a day, with an average of Bt500 a order. The transactions generate Bt1.44 billion in a year," Monsinee said.

She said Weloveshopping.com has a lot of transactions because of its various payment-system facilities. It offers six types of payment methods that include credit card, Pay@ATM , bank accounts, True Money and True Money Express and Internet banking.

" Pay@ATM , credit card and bank accounts are the three most popular payment methods contributing 35 per cent, 25 per cent and 20 per cent, respectively," Monsinee said.

Mobile payment, both True Money and True Money Express, contributes about 10 per cent of total. Internet banking brings in less than 10 per cent. It may be because it provides Internet banking from only two banks -- Siam Commercial Bank and Bank of Ayudhya," Monsinee said.