A salary raise should be a win-win situation

Most employers expect employees and potential candidates to negotiate higher salary and benefits.

Whether you are going for an interview, hoping to move up the ladder or trying to bring your salary and benefits in line with industry standards, asking for a package that reflects your worth is a lot like playing poker. It requires research, know-how, strategy and tact.

Know your cards

In poker-speak, apart from sizing up his opponents, a poker player should know his cards. Similarly, as a job hunter or an employee, it pays to research not only the company but also everything possible about the position in the job market. This includes the salary, compensation packages, specifics of the contract, long-term advancement opportunities and bonuses.

Remember: forewarned is forearmed. Especially for potential candidates, doing research will help make an informed decision about the company.

Learn the rules of the game

When it comes to asking for a raise, "don't ask, don't get" applies. However, the process of negotiation is a sticky situation many would rather avoid. The fine art of negotiation, while useful, can be difficult to master.

Be flexible

You may or may not get what you want but ultimately your aim is to get the best possible deal which benefits you and your employer.

Be tactful and diplomatic

Asking for more money is a sensitive issue. While you feel you  deserve a raise, keep emotions out of the equation.