Home Pro's Bt50 million business reviver

By Nitida Asawanipont
The Nation
Published on August 27, 2008

Home Products Centre, the listed parent of householdproducts retailer Home Pro, is slashing prices and offering prizes throughout September in a bid to boost sluggish sales.

Home Pro's Bt50 million business reviver

Home Pro's rpesenter show the borad for promote the event

The company has been in business for 12 years and said the discounts - costing Bt50 million- would celebrate its anniversary. It hopes sales will top Bt1.6 billion.

Products from 300 manu¬facturers will be discounted as much as 80 per cent at 33 stores. Customers have the chance to win Bt5,000cash prizes and fivebahts' weight in gold. Bangkok Bank cus¬tomers using their credit cards will get special discounts.

The campaign is highlight¬ing SB Furniture Industry's "Metro Living" collection. The manufacturer says it features "unlimited possibilities in lim¬ited space for condominium residences".

Home Products marketing deputy managing director, Nat Jaritchana admitted political unrest had affected purchasing decisions. He hoped the cam¬paign would lure customers back.

HomePro works to keep choices high and prices low at all times, he added.

The economic downturn had advantages for the company - people are spending more time in their homes and spending more on them, too, he said.

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Home Pro's Bt50 million business reviver

Home Products Centre, the listed parent of householdproducts retailer Home Pro, is slashing prices and offering prizes throughout September in a bid to boost sluggish sales.

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