New yoghurts to drive CP Meiji

Beauti Miracle is part of the Meiji Beauti Series range, which to date has had only two items in the market: Meiji Beauti Detocy, a cup and drinking yoghurt with honey and lime; and Meiji Beauti Brite, a fatfree yoghurt with crys¬tal collagen and colleen. Both are sold exclusively at 7Eleven stores.

Beauti Miracle is a drinking and cup yoghurt with honey and applecider vinegar added to boost sales among healthcon¬scious consumers, CP Meiji man¬aging director Paisal Chongbanyatcharoen said yesterday.

The products will be sold at 7Elevens and several other modern and traditional outlets. "Beauti Miracle is the first product in the Meiji Beauti Series that will be distributed through other market channels. Therefore, I believe our market share in both the drinking and cupyoghurt segments will increase within one year," he said.

CP Meiji currently ranks third in the cupyoghurt segment, with an 11percent share. It targets a share of 17 per cent and the sec¬ond ranking within 12 months.

The company has an 8percent share of the drinkingyoghurt market. It expects to increase this to 15 per cent, also within a year.

CP Meiji is the market leader in the pasteurisedmilk segment, with a 51percent share of the Bt3.5billion market. Its sales of have grown by 15 per cent this year in a market that has risen by 12 per cent. CP Meiji plans to introduce a new "functional milk" product - pasteurised milk with added vitamins - later this year.

CP Meiji recently asked the Commerce Ministry to allow the price of pasteurised milk to rise 10 per cent. The ministry is con¬sidering the request, Paisal said.