Hitachi Data Systems eyes 30% growth in revenue

Taveesak Saengthong, country manager of Hitachi Data Systems, said that the top three target sectors for this year are hospital, telecommunications, and banking, which have the highest demands in storage technology.

Rapid growth of unstructured data following the growth of multimedia Web applications via broadband Internet and the coming 3G, as well as the government's regulation, will create huge demand for data collection in Thailand.

The company has introduced the "service-oriented storage" concept and solution to Thai customers with the aim of helping them save the cost of investment with the most utilisation of their storage resources.

Service-oriented storage is designed to leverage the most utilisation of storage for corporate entities. It is to apply service-oriented architecture to storage.

It can enhance existing storage resources through storage virtualisation and can aggregate different storage capabilities to serve the need of changing business. However, there are four fundamental ways to address storage growth - storage consolation, increasing utilisation, data reduction and archiving inactive data.

Ravi Rajendran, general manager of Hitachi Data Systems in Asean, said that according to the report of Wachovia Capital Market in October 2007, HDS has the most market share in high-end storage with over 40 per cent, followed by EMC and IBM.

Last year, revenue of HDS in Asia-Pacific was around US$112.2 billion (Bt3.8 trillion), a 45-per-cent increase.

"Hitachi Data Systems has invested $2 billion in research and development in storage technology and that helps us to provide value beyond the storage to our customers," said Rajendran.

Thaweesit Kun-Ongkhanon, researcher manager of International Data Corporation (Thailand), said that the increase of data was a big-bang phenomenon.

The digital universe will grow tenfold from 161 exabytes in 2006 to 1,800 exabytes in 2011. And the trend is that in 2011 the use of storage is to serve back-up, archiving and replication respectively.